Kimball Piano Goes All Out: A Super Bowl Spectacle
When it comes to marketing in the piano industry, Kimball Piano proved they could compete with giants like Steinway by orchestrating one of the most memorable Super Bowl halftime shows in history.
The Super Bowl XXII Halftime Extravaganza
Kimball International pulled off an astonishing feat during Super Bowl XXII:
- Placed 88 grand pianos on the field at Jack Murphy Stadium in San Diego
- Featured in a 12-minute halftime show titled “Something Grand”
- Viewed by a television audience of over 90 million
- Showcased a performance of the Grieg Piano Concerto
- Accompanied by the famous Radio City Music Hall Rockettes
This spectacular event not only promoted the Kimball brand but also elevated the prestige of pianos in popular culture.
The Logistics Behind the Scenes
Imagine the monumental task of moving 88 grand pianos:
- Required a fleet of specialized piano movers
- Demanded precise coordination and timing
- Showcased the importance of professional piano moving services
While Piano Movers HQ in San Diego wasn’t involved in this particular event, it highlights the crucial role that expert piano movers play in such large-scale productions.
Marketing Impact and Legacy
Kimball’s Super Bowl stunt:
- Provided “an unparalleled opportunity to promote the piano and the Kimball brand,” according to a company spokesman
- Demonstrated innovative marketing in the musical instrument industry
- Set a new standard for promotional events in the piano world
Looking to the Future
This event serves as inspiration for future collaborations between piano manufacturers and moving companies. Who knows? Perhaps Piano Movers HQ in San Diego will partner with Kimball for their next spectacular event!
Need to move your piano? Whether it’s one instrument or 88, Piano Movers HQ in San Diego is equipped to handle your piano moving needs with the same level of professionalism and care showcased in Kimball’s legendary Super Bowl performance. Contact us for a quote today!